Name: Serene Ultraplush Australian Cotton Towels
Brand: Italic
SKU: D183SUBAOSBNDL
Price: 32 USD
Availability: InStock
Rating: 4.80 (1558 reviews)

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These towels use ultraplush 100% Australian cotton which is heavy and soft to the touch. A super dense 800 GSM weight and woven loop construction maximize softness, weight, and absorbency, putting them in the rarified territory of luxury towels ordinarily reserved for resorts and spas. Only negative? You'll never be able to go back to bathing without them.

Free Hand Wash gift included with this purchase.

Serene Ultraplush Australian Cotton Towels

Soft

test5/10

test

Resort-grade towels for your home.

Oeko-Tex® Certified

Weight

Cotton Source

Price comparison is for our Towel Set. 

How our Serene Cotton Towels stacks up

Washcloths 

Hand Towels

Bath Mat

Set of 4 Washcloths, 2 Hand Towels, 2 Bath Towels, and 2 Bath Mats

Complete Towel Set

Treat your hands to a reinvigorating experience every day. Receive a free Bergamot & Lily Hand Wash with every Serene Towel Collection purchase.

Our gift to you.

Pure 800 GSM Australian cotton. Oeko-Tex® Certified.

Ultraplush Australian Cotton.

Australia has a reputation for high-quality cotton while remaining one of the most water-efficient providers in the world. The result? Ultra-soft towels spun from combed, low-twist yarn with a smaller eco-footprint.

Pure Australian cotton.

Established in Switzerland, the Standard 100 certification ensures every component carrying the label is free of high levels of 100 substances or chemicals harmful to people and the environment.

Gold standard for cleanliness.

These towels are 800 GSM which means they’re denser and more absorbent than practically any towel on the market.

Luxury weight.

”Not only do the towels soak up bathwater like the best sponge you’ve ever had, they also dry off incredibly quickly post-shower so you’re not stuck with something soggy, dripping into the carpet.”

The 16 Very Best Bath Towels

“So ridiculously plush. Truly, like how I would imagine a cloud feels.”

2022 Best Bath Towels

"Towels straight out of a high-end spa. They're so plush, so unbelievably comfortable – thanks to heavy 100% Australian cotton – that any recipient will be thanking you for years to come."

2022 Best Gifts

Washcloths

Bath Sheets

Set of 4 Washcloths, 2 Hand Towels, 2 Bath Sheets, and 2 Bath Mats

Complete Sheet Set

Complete your bath collection. 

Soft, absorbent, and lightweight, perfect for everyday bathing.

SERENE CLASSIC TOWELS (515-555 GSM)

More absorbent with a luxuriously soft texture, and 5-star hotel quality.

SERENE ULTRAPLUSH TOWELS

Soft and fluffy towels.  They hold up to a lot of use too 

Amazing towels 

I am in love with these towels! I'm hoping that these can stand the test of time because they are so absorbent and soft, and they look fantastic in my bathroom. In my house we've been using the same towels for a long time, so this is definitely an upgrade. These are way softer than any towels we've ever had before.

Soft, absorbent, and beautiful

Bath Sheets instead of towels are a revelation. Super comfortable, absorbent and look nice as well.

Super Soft Towels

I bought a set for my parents a couple months ago and was able to try it out. Super thick and absorbent. We loved it so much that we bought them for ourselves. 

Super thick. Great as presents 

I did notice some others found these towels "just ok".  But in my experience, these seem to really live up to the standard Italic states it as. One of my favorite italic products, as a matter of fact, ordered some more right away

Literally feels like expensive hotel towels

The fabric is soft and short. Great staple

Good material

Great quality and great price! I wanted something decently sized and simple. 

Exactly what I was looking for 

5 star hotel quality. This is the type of thing that makes you feel expensive and I know we all live for those small luxuries. It's that thin but very plush material. I expect it to wash and even bleach well because its basically a small but mighty towel. 

Feels like the Ritz in here

So happy they started selling the bath mat to go along with the towels. When I get out of the shower the mat feels so soft like a cloud and absorbs the water from my feet and body. I love this mat!

So soft and plush

Thick and absorbent. Well woven and doesn't shed lint while washing. Price is alright

serene cotton hand towel

These hold up really well! They are so soft and plush!

Great washcloths!

We have loved these washcloths. They are soft and plush, and they hold the grey color very well. We had purchased white ones in the past, but they lost their brightness. These have done great. Definitely recommend!

So soft!

These towels are so plush. So plush it’s like using a blanket to dry with. They do lint terribly the first time you wash them, so be warned! 

Softest Towel EVER! 

We love these towels and have 6 of them now! It's a top contender for our favorite Italic item. They're so thick and luxurious, definitely worth it :) we have the hand towels too!

LOVE THEM

I know Italic's towels get all the rave...but now I understand. Super soft and will for sure get a bigger set in the future. 100% recommend.

Experience the good life

I got the white towel set. They're very fluffy and feel nice to touch. Muuuuch better than your budget Target towels. 

I will say my girlfriend felt my older Brooklinen towels (with Turkish cotton) were still better at moisture wicking and self drying than these towels. However, these are cheaper and are still quite good.

Lets say A-, with an A+ on the value dimension. 

Great Value. Almost as good as Brooklinen

Loved this product

Recently I have been looking for quality products, looking for the best quality and long life. I have tried several recommendations of the best towels and these reigned supreme over the rest. I will stick with these towels for life.

Best Towels Ever

Best towels I have used at this price, hope they hold up well over time

Great towels!

Best towels I’ve ever owned. Great value 

Super luxurious 

I bought these after reading the rave reviews. They are very plush and soft. I bought the largest size, and realize now I need a larger towel rack as they are pretty heavy. 

Very plush

They definitely feel like much more expensive, luxury towels. I will definitely be buying the other sizes.

Very soft!

I got the bath sheet size set and every piece (washcloth, hand towel, and bath towel/sheet) is much bigger than average and very plush which makes them seem very high quality. The color is a great neutral for our bathroom. I look forward to buying more sets to add to our collection! 

Huge and Plush!

The color was slightly lighter than I expected but I don’t mind. They are so plush and absorbent, feel very high quality.

Sooooo plush

These are so comfy and plush! Wonderful value!

Adorable and plush!

Love these! So plush and soft! Great color! 

Yes! Perfect Find! 

I’m in love. These are so plush and comfy! Absolutely
Amazing! 

Amazing! These Towels Rock!

These are magic! Love this style and color. The color is perfect! 

Yes please!!

Immaculate.The fabric & texture is really soft & cozy. The color is very rich . Feels very pleasant & gentle on the skin. Definitely a must have set for any bathroom. 

Amazing Towel Set

I was very surprised at how absorbent they were. Very plush and has handled well in the wash. Going to order more


So plush and durable

Wife and I have been using these for a while and love them.  Just bought a set of sheets for the kids - they love them and use them like bath robes.

The Best Towels

This is the second time I’ve gotten a set of these towels. They’re plush and dry quickly. Just simply feel and look great

I love these towels

These towels are so soft and such great quality. Just ordered more!

Great quality and so soft

These towels are great. Don’t shed like a lot of Target or Amazon towels, look great in person

Heavy, buttery feeling towels 

I love this towels. Good quality and good price! 

3rd time buying

I had previously bought the smaller towels and got these as a larger hand towel equivalent. Like the others, these are great towels that should last a long time. 

Fantastic towels 

Waited a little while to see how these stood up to a few washes. They’ve remained super soft and are our go-to towels now! Amazing value and the bath sheets so nice to wrap up in after a shower or bath! We’ll definitely be ordering more of these and the other sizes! 

Luxurious Towels

This is a very nice bath mat, super soft and absorbent. Something I will continue using for a very long time! 

Super soft bath mat

These are solid at a great price -- super soft! 

Great washcloths

I've been using them everyday for a few months now, and these are really great towels. Super soft and absorbent. 

Amazing towels

Great plush towels

Incredibly thick like hotel towels. Feel luxurious every day. Why is this sooo cheap? 

Thick hotel-grade towels, so cheap

Soft and thick and after a few washes they are holding up great just as new. Love the light grey, neutral and modern. 

Great Quality

High-quality cotton I can feel. I highly recommend these towels. 

Nice Towels

Super plush , luxurious . Exactly what I was looking for - bought multiple sets and just love 

Best towels ever

A great addition to your guest bath or master bath. Makes both feel like a luxury hotel. 

Ultra plush indeed

These towels are the best towels I’ve ever purchased. Thick and soft, but don’t stay wet for too long. 

Amazing quality

I enjoy using these every day! They are soft and as a nice touch of luxury

Plush and soft

These towels are really good for this price.

Perfect towels 

Heavy, thick and soft. Just as what I expected

My wife  and I loved adding these towels to our existing set

Good Quality

Thick and absorbent !! Nicest towels I have ever owned 

Best towels 

I am in love with these towels. They are cozy, warm, so soft, absolutely perfect. 

In love with these towels!!

I got the larger towels and I've never seen it before. Gets me so dry so much quicker. These towels are also the softest I've had. Hopefully it lasts. 

So soft and large

I got them in gray color. Very soft and thick. Definitely I will be buying more.

Beautiful towels 

I purchased these towels in two sizes, color gray. So far, I love them. So plush and soft. I am planning on buying more to replace all my old towels with these.

Happy with the purchase 

Will likely buy that matching hand towels as well

Good quality 

Great quality towels for a good price! They feel very plush and plump, and absorb moisture fairly well. 

Plush and absorbant

Plush hand towels, no linting on hands after use.

Great hand towel

These towels feel super plush and are very absorbent. Looks great too!

Plush towels

Worth a try! 

Quite thick compared to your average cotton towel. This feels softer too. Have yet to see how it holds up over time. 

Really nice ! 

Got this for my mom, she loves the new towel, super soft and great size.  

Nice gift! 

The best cotton towel I’ve used , I like the dark color to mitigate any possible discolor over time. 

Super soft 

I bought these for my mom as she was setting up a guest bathroom. She loves them!

Soft and plush

Great way  to set up a new apartment! Was happy with the quality

We loved this towel, it has great weight!

Amazing towel!

I bought these with bath towel sets and am very pleased. Dries well and is a wonderful addition to my bathroom. 

Plush, soft, and sturdy

Compared to Brooklinen, BETTER. Im very pleased with the quality. Dont love the color as it hints red hue ( bought grey ) but it’s not a deal breaker. I am in for more!

Plush, thick, and soft - it’s a win

These are fantastic! We love the tint, the weight, and how well they work.

Love everything about it!

Incredibly soft and very absorbant. From what I have noticed they dry up well without becoming smelly. They wash well too. Great purchase. 

It makes me look forward to showering just so I can use the towel.

Luxuriously cozy towels

This cotton bathmat and the charcoal color is amazing

So absorbent and plush

I love the color and quality. The bath towel is very big though! Perfect for my size but might be too big for other people

Great Towel Set

so soft and durable

Very soft. 

Soft Hand Towels

New favorite towels. Very soft, fast drying and extra large 

Great towels 

I can't emphasize enough how you can FEEL the difference in weight + fluffiness (no i don't use fabric softener bc u shouldn't with towels anyways!) but these are the ultimate luxury upgrade for your shower routine. I got the biggest size and it's wonderful.

THE BIG ONE IS LIFE CHANGING

I am obsessed with these towels!! We have multiple colors and give as gifts. 

So nice and comfy

I've been on the hunt for the perfect towels. After returning several different brands, I have found these to be the softest towels for the money. Love them!

Luxury quality towels at reasonable price

These towels are very thick and soft. Size is just right. I will probably get some more.

4.8

(1558)

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Serene Ultraplush Australian Cotton Towels

Details

Specs

Shipping

Related

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Reviews

4.8

(1558)