Name: Bright Time 15% Vitamin C Serum
Brand: Italic
SKU: B478ILSKFS1401
Price: 25 USD
Availability: InStock
Rating: 4.68 (135 reviews)

Beauty

serums

Serums

beauty

Bring your inner glow to the surface with an ultra-stable 15% vitamin C blend that helps brighten and even skin tone for a more radiant complexion. Its unique featherlight gel texture absorbs effortlessly to instantly reenergize skin, while the airless packaging keeps the formula fresh for maximum efficacy. Made in the USA.

★  Get a free white Pure Mulberry Silk Sleep Mask with the purchase of 2 or more skincare products or bundles. Use code SLEEPMASK.

Bright Time 15% Vitamin C Serum

A step in the bright direction.

Airless Pump

Vitamin C

Size

How our Bright Time Vitamin C Serum stacks up

Get a free white Pure Mulberry Silk Sleep Mask with the purchase of 2 or more skincare products or bundles. Use code SLEEPMASK.

Luxury Sleep, On Us

Cleanse

Tone

Treat

Moisturize

Apply one pump to face and neck after cleansing, day or night.

How to use.

Brightens and evens skin tone to improve the overall appearance of skin.

Ultra-stable Vitamin C

Keeps skin hydrated and reduces the appearance of fine lines.

Hyaluronic Acid

Natural anti-irritant for the skin, calming and soothing sensitive areas.

Allantoin

Brightening

Hydrating

Soothing

Evening

"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."



Your favorite co-worker’s best-kept secret.

Developed over multiple years by expert chemists at a leading American laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.

High-performance formulation.

Proven ingredients that deliver noticeable results.

Science-Backed Formulations

Rigorous quality control and testing for potency.

Prestige Ingredients

Decades of experience with award-winning chemists.

World-Class Laboratories

Our beauty standard.

Frequently Asked Questions

Premium formulations designed to work together to produce real results.

Complete your skincare routine.

I was genuinely thrilled that Italic came out with this serum, and now that I've used it for a couple weeks I can say that it lived up to expectations! It SO much cheaper than other 15% vit C serums I've used in the past (Sunday Riley, SkinCeuticals), and the packaging actually seems better than both of those, which are semi-opaque (supposedly vit C degrades with light exposure). Also, this is a little thing but one pump is the perfect amount for your face -- the Sunday Riley distributes way too much product in one pump, which is a huge waste of money! I mix this with the face oil for the perfect morning treatment, and it leaves my face pleasantly dewy. Yay!

thrilled with this!

I use this every morning and love how it makes my skin look super bright and glowy!

Love it!

I love this vitamin c serum! After using it for a few weeks my skin is definitely looking brighter. I have sensitive, acne-prone skin with some redness in my cheeks and this is helping even things out and creates a healthy glow. I like that it’s just one pump and that’s plenty to cover my face and neck. It’s also less finicky than other vitamin c serums that come in glass bottles. Will definitely buy again. 

Fantastic Brightening Effects

Love, love, love this serum and I always get excited to use it and see instant results. 

Amazing serum

This serum is great, it absorbs fast and I have been using it with the peptide serum - and my skin is looking better

nice easy serum

the whole italic skin care set is fantastic, and with frequent use my skin has become both clear and soft!

fantastic treatment

I use this product daily before I moisturize and it absorbs quickly and it doesn’t feel sticky. My skin feels fresh and invigorated. The only negative is that you don’t know how much is left in the pump, although I always have a backup.

Absorbs quickly.

Nice quality and good price for the amount

Great serum

I've been using this vitamin C every morning in conjunction with the hyaluronic acid serum, and over the course of 4-6 weeks, have noticed some lightening of hyperpigmentation from acne scars. Also love how airtight the container is. This will definitely be on my repurchase list!

Awesome Vitamin C Serum!

I've never tried vitamin C serum before this, and I really like how this one feels—very light and clean on the skin. It's like a sort of watery gel that doesn't feel sticky at all afterwards.
In terms of results, I honestly haven't noticed any difference (been using for 2-3 weeks in the morning and at night). But my skin was already in pretty good shape before that, so maybe it will take more time to see results! In any case, it makes me feel better that I am using it.

Very light and comfortable serum

High quality serum. Much more affordable than comparable options with more vitamin c. 

Great vitamin c serum

For the price you can’t beat it compared to other brands.

Great vitamin C and great price

This is my second time buying and my skin is visibly brighter!

Visible results

I love this serum. It’s so light to put on and immediately brightens my skin. And the price cannot be beat compared to all the other brands I’ve tried from boutiques. Easy recommend 

AMAZING SERUM

Really did not expect to like this product, i have used different face products and this actually is not bad. Kept my skin plump and clear 

GREAT PRoDuCT!

It feels really nice on my skin under moisturizer 

My first Vitamin C Serum

I have very sensitive skin prone to drying. This product has been excellent for tightening up my skin, keeping it smooth, and not aggravating any redness or dryness. It has a slightly viscous texture that is easy to apply and clean.

Gentle and wonderful!

I am really glad that I bought this; I have seen a noticeable difference in the brightness of my complexion and my skin is more even.  I'll likely buy this again.  

Helps Brighten

I’ve been using this every morning. It feels good in my skin and doesn’t have any kind of scent. It’s not irritating. I’m happy with my purchase. 

Good serum

I love using this serum right after finishing with the Gel Cleanser. It really brings out a luscious glow. 

Great for glow

It is hard to find vitamin C serums that state their Vit-C content and isn’t astronomically price. Great value at a great price. Feels great absorbing.

Great value!

I always try to keep a quality Vitamin C Serum in my skincare regimen. This one is colorless and odorless. It’s residue is a bit tacky, but not overly sticky. Hopefully it’s a quality serum. I do like that it doesn’t come in a clear, glass bottle because I have heard that Vitamin C can lose potency when exposed to light.

Colorless & Odorless

I love all of the Italic skincare that I’ve tried, but this is by far my favorite. After just one application my skin was noticeably brighter and redness was decreased more than ever. Must try!! 

Blown away 

The consistency and feeling after my skin absorb this is why I'm back and completely replaced my other bottle of vitamin C.

On my second bottle!

I applied as directed and it is amazing especially combined with the moisturizer

Great facial oil

Ive been wanting to add vitamin c into my routine but it is too expensive. This is at a good price point and feels nice on the skin. Havent been able to tell yet if its improving my skin but will definitely keep in my routine

Product feels great

Firstly, I like that the product is eco-certified. Secondly, it feels gentle on my skin and better than the other vitamin c serums I used. When I put it on my face and neck initially, it feels a bit sticky and cool. After using this serum, I continue with my nightly skincare routine. 

Recommend!

Hi love this serum because I am a low to limited makeup person. I feel like this product (after a few weeks of using) has given my skin a natural glow!

New staple in my routine

I especially love these products because they have a pump in them. So easy to use and ever have to look for a lost cap. I haven’t used the product long enough to review its effectiveness, but no complaints so far. 

So far so good

Bought this instead of my usual vitamin c serum. Feels great and no issues with my sensitive skin. Definitely making part of my routine

Great product!

Feels good on my skin and I put it on every day

Great quality!

Great price for comparable vitamin C serums. I use this nightly and in the mornings before applying sunscreen. It feels briefly sticky after applying, but it dries in seconds and this is not a problem. The simplicity and quality of these products, combined with the affordable price point make it easy to consider refilling when I run out - I think the quality is that good compared to what I can find in Sephora or Ulta. 

Happy with the product, great price

Just received this and can’t wait to use. It had so many good reviews and I was looking for a new vitamin c to get. I was able to use my bold membership to get this item for free! Will update on how well it does!

Beautiful packaging 

Great serum, definitely comparable to expensive brands. Works well!

Awesome vitamin C!

Not sure why this got discontinued but do bring it back b/c it really makes my skin glow!

Please bring this back!

I’m so pleased to have this high quality vitamin c without the high price tag.  

High quality 

I am enjoying this vitamin c so far. It has a nice non-sticky texture. 

Very nice texture

I’ve been looking for a vitamin c serum at this price point for a while. This one is the very best you can get at $25. Great formula and packaging. With the pump style bottle, don’t have to worry about contamination or oxidation. 

(For reference, I’ve tried La Roche Posay, Hype, and Trader Joe’s brand serums)

Love!

Second bottle 

I’m not a big skincare person so take my review with a grain of salt. I think the product works well, my skin feels hydrated after use. It does make my hands feel sticky so I must wash them after use. Wondering how long it will take to make a difference haha. But overall, a great purchase!

Feels great on skin

I like how quickly the serum absorbs into skin and how it made my skin look less dull. 

I love this serum, my skin looks so much brighter.

I love that it makes my face feel really soft after I put it on. 1 pump is all you need!! 

Loveee it

Seems to melt into skin, no strange odors

Great vitamin C serum

I was unsure of whether or not I wanted to try this, so I waited a while. Then I gave in! And they are so nice. It works so well, and has really done well for me.

Nice!

This Vitamin C Serum is just as comparable as other products on the market but at a better price. 

Great Price

The packaging is brilliant! Vitamin C goes bad quickly when exposed to air - so the airless bottle make this serum even more powerful. 

Perfect Vitamin C Serum

Cute packaging, smooth application, finally something affordable

Cute packaging

Love this vitamin C serum. Skin has been looking great. Consistency is thick enough, but goes on smoothly and evenly. Love the pump and amount that comes out (see picture). 

Fantastic serum!!!

Just started using so not sure of long term results but the feel is great. 

I use it every morning, it makes my face feel great and refreshed in the mornings. It has great hand feel to its consistency.

Great Morning Serum

I have been trying to add vitamin C into my routine for years but have never been able to maintain the habit because other formulations on the market tend to have an oily texture that I just don’t care for. This product is amazing- I’ve been using it every day and have no complaints about application at all. Super smooth, not sticky. Will continue using. (FYI vitamin C takes a while to see results; anywhere from 3 weeks to several months)

Great texture

Good, light scent

Love the way it dispenses and it feels pretty good

Feels great and is a convenient bottle

Awesome product

It’s easy to use and travel with. Small size and pump is good

A little goes a long way

Vitamin C is sooo expensive! Thrilled to have an affordable alternative

Great Value

The texture is great and fragrance free. 

Light texture and works great

I spent way too much time in the sun last summer while pregnant and it has really shown on my face. This serum immediately brightens and lessens the appearance of those spots. Works really well with the facial oil. Doesn’t aggravate my sensitive pregnancy/postpartum hormone skin (pregnant again this year, pray for me). You only need one pump per application, so this will last! 

Handles skin spots from pregnancy

Vitamin C is so important for everyone's skin. Glad to find one that is not foul smelling and glides on super smoothly. Can't wait to see the results!

An Essential for All Skincare Routines!

Looks like the Murad serum. I like how it doesn’t have any harsh smells

Quality

I love this vitamin c serum. Usually other vitamin c serums are too harsh on my skin but this is great.

Love this vitamin c gel

I waited until I've used this for 2 months to write a review. It’s cleared out some minor congestion in my cheeks and tightened pores but has failed to lighten any sun spots/freckles even though I use sunscreen everyday.

I have to wonder if this product just isn't as effective since it's a Vit C derivative. Note that some derivatives need to be converted by the skin to actual Vit C, which means it's not the same as a product with 15% Vit C. Fair for the $, but other products more effective?

Fair for price, minor changes but very slowly

I really wanted to love this serum but it made me breakout.

However as soon as I let customer service though, they gave me a full refund via credits without asking for the product back. Really appreciated the great service!

Highly recommend trying since it's risk free returns via credits.

Didn't work for my skin, great customer service

The pump broke so now I sort of dump the product out by unscrewing the cap - product is good though 

Good product, bottle broke on me though

My skin has improved since using this! I only use it in the morning. The only reason I didn't give it 5 stars is because I don't love the formulation; it doesn't glide nicely on dry skin and leaves white streaks that need to really be rubbed in. If the serum was a bit more moist it would be perfect!

Skin seems brighter!

Nothing too special but feels good on the face 

Nice serum 

So far so good; I really like the air and light proof container. Formula comes out a bit tacky and smells a little like glue to me, but absorbs well. I have high hopes for this product, and hope it can replace my skinceutical serum.

Great packaging and price, efficacy TBD

Admittedly, I have no always incorporated vitamin C serums into my routine. I know I should but I just haven’t. With that being said, I use this in the AM after cleansing an toning. I follow up with a treatment serum from another brand and then seal with a moisturizer, and  then add a mineral suncare. 

Small but mighty! 

This vitamin c serum has a light texture compared to the BeautyStat serum that I normally use. I really like that it is unscented and the light texture makes it easy to apply without using very much. I do find it a bit sticky after it has dried, but not enough for me to stop using it. 

Pretty good

I noticed my skin feeling refreshed and tighter. Leaves a bit of a sheen and residue.

Soothing serum

Really love this serum, it doesn't smell and layers nicely under the rest of my routine. Only issue is that the spout will get a little gunky, but it's not that deep

It works well, not the greatest deal but probably will purchase again

Probably will buy again

Never used a product like this before. Feels nice when it goes on.

My first time using 

This vitamin C serum is very light and absorbs super fast. One thing I would mention is to be sure your skin is 100% dry otherwise it won't absorb as well and look kind of soapy. Haven't visibly noticed a change in skin tone or brightness but these things take time!

Very light and not sticky

Lightly scented and a great addition to my skincare routine.  A must buy! 

Amazing!!

I travel a lot and don’t want to be bringing my expensive skincare around with me. Especially since I have a bad habit of leaving stuff behind.  This is perfect because I don’t have to sacrifice the quality of my skincare (or god-forbid  go without) and if I do happen to leave it behind I don’t have to cry over losing a product that cost me twice as much. 

Bought for travel 

This serum was pretty good, but for the price I do not prefer it over my other serums

Decent

Applies to the face well, not very sticky. I haven’t noticed much of a difference but that could just be because I’m not a major skincare person 

Alright

I usually can tell when I use vitamin c serum that my skin is brighter but I didn’t see that with this one

Didn’t notice anything

Having tried a few different vitamin C serums I generally expect to see an immediate or almost immediate effect. So far I haven’t seen or felt any difference in skin tone, texture or feel. I will give this serum another chance in the next couple of weeks but most likely will not be purchasing again. 

4.7

(135)

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Bright Time 15% Vitamin C Serum

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4.7

(135)